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A first note from Selvan, Essmart’s new Director of Field Operations
Hi! This is Selvan, writing my first blog for Essmart about my day-to-day field experiences running the ground operations. It’s been almost 15 days...
Choosing our catalogue
"What products are in Essmart's catalogue of essential technologies?" This is a question we're asked often. And to be honest, we don't have a good...
Because invention isn’t enough
After finally getting a chance to see and interact with some of the rural retail outlets we are working with in Southern India and getting a better...
Insights from the field: value propositions, local training, and warranties
Happy Independence Day! Since today was a national holiday, we spent most of it working from our Pollachi office/warehouse. Our sixth Essmart team...
Shopping in Pollachi and continued shop visits
It's Diana here -- I arrived in Pollachi on Sunday morning after taking an overnight bus down from Bangalore. After checking out the new office...
Visiting our first shops
On Saturday afternoon, Selvan and I went on a motorbike ride through a few villages within a 15 km radius of Pollachi. We visited five shops, where...
