99.9%

99.9%

“An outsider’s understanding of local conditions in India.” This is something which both Diana and I, as co-founders of Essmart, have been told we have. I cannot argue with this statement. I am not Indian, I did not grow up in India, I am not aware of all the...
Choosing our catalogue

Choosing our catalogue

“What products are in Essmart’s catalogue of essential technologies?” This is a question we’re asked often. And to be honest, we don’t have a good answer for this question yet. Not because we don’t have a long list of products that...
Visiting our first shops

Visiting our first shops

On Saturday afternoon, Selvan and I went on a motorbike ride through a few villages within a 15 km radius of Pollachi. We visited five shops, where Selvan got to test his skills as a salesman and we got to see how these new shop owners reacted to the prospects of...