State of Essmart – October 2012

State of Essmart – October 2012

From our monthly(ish) newsletter, which you can subscribe to here: Greetings from India! Essmart has been on the ground in Pollachi, Tamil Nadu, India for about two months now. Much has happened since our last email update. Selvan, our Director of Field Operations,...
Because invention isn’t enough

Because invention isn’t enough

After finally getting a chance to see and interact with some of the rural retail outlets we are working with in Southern India and getting a better feel for both the logistical challenges and the market potential, I couldn’t help but think of an article I read last...